Privacy Policy

We are committed to ensuring that your privacy is protected and understand the need for appropriate protection of all personal information provided by you to us, Strathmore House Apartments. This privacy policy has been created in order that you understand the importance that we attach to this issue and our commitment to ensure that we comply with legislation in this area. By providing us with your data you consent, agree and accept that we may collect, use, disclose and share among ourselves your personal data as described in this policy.

What information do we collect about you?

We collect information about you when you login to our guest WiFi or commence or complete an online transaction to use or purchase our products and services. We collect information about you when you contact our staff to make a booking at Strathmore House Apartments.

We have CCTV installed in some public areas of the apartments, particularly around entrances; exits; stairwells and our Car Park: this is for the purposes of prevention and detection of crime and employee monitoring.

We also collect information about you when you sign up to any of our loyalty programmes, subscribe to our marketing communications, complete our voluntary customer surveys, enter our competitions or provide feedback. These may be carried out online, by telephone or in person. Some of the information we collect may be classed as personal data, that is, it is information about an individual who can be identified by it. It may be collected any time you submit it to us, whatever the reason may be.

In doing business with you, typically we will collect:

  • Full or partial contact details including names and addresses (including business details if you are making a corporate booking), telephone and email details
  • If you have special requirements then it may also be necessary to collect details about diet or disability or any other preferences that you may have
  • Car parking arrangements may also make it necessary for us to collect your car registration number for your visit with us
  • We collect payment card information from you should you choose the use this form of payment for purchasing use of our products and services
  • If you choose to connect with us via social media links, for example Facebook, Instagram or Twitter, we may collect your username, your name (including surname) and email address, your gender and your location. We may also collect your birth date and other significant dates for making special offers to you around your birthday and other anniversaries
  • From our overseas guests we may also collect passport details

If you provide us with any personal data relating to any third party (e.g. information about your spouse, children, employees or colleagues) for particular purposes, by submitting such information to us, you warrant and represent to us that you have obtained the consent of such third parties to provide us with their personal data for the respective purposes.

How will we use the information about you?

We use the information we collect about you to process your bookings, answer your queries, process voucher purchases, provide our facilities and services and provide loyalty or membership programmes. With your consent, we will contact you about other related products and services that we think may be of interest to you.

Our marketing communications are generally sent by email but we may sometimes use other methods of delivery such as by post. We may use your information collected from the website, via cookies or direct input, to send triggered messaging emails to you. We may use your information to meet and comply with any applicable rules, laws, regulations, codes of practice or guidelines by any legal or regulatory body which are binding on us; and for purposes which are reasonably related to the aforesaid.

Data Sharing

We do not share your data with any third parties and we do not share your data with any businesses external to those within the New Continental Group, which comprise of; The Dock, The Mission, the New Continental Hotel, KUKU, Strathmore House Apartments, Club Continental and Steve’s Brasserie, for their own and group marketing purposes.

From the data we collect, you should only ever receive marketing communications from ourselves. The only exception to this is if you have additionally agreed to receive communications from external third parties, via take up of any special third party promotions, competitions and club memberships in which we may participate.

We may also disclose personal data as permitted or required by law. For instance, if asked by the authorities, such as the police or HMRC, we may share your personal data with them for the purposes of prevention and detection of crime. Information is not shared with them outside of this purpose.

Transaction and information security

We understand how important it is to securely process the information that you provide. Strathmore House Apartments takes the privacy and security of your payment and personal details very seriously. Although we take reasonable care to keep your personal data secure, we cannot be held liable for any loss you may suffer from unauthorised access or loss of any data provided to our website. As part of our security measures, we use encryption technologies for online transactions via our website. You can tell whether a page is secure as ‘https’ will replace the ‘http’ at the front of the ( in your browser address window. A small padlock will also appear in the bottom bar of your browser window or alongside the browser address, depending on the browser software and the version you are using.

For your safety, always check that all sites that you visit and will be sharing your card details features this padlock or unbroken key icon. Before giving your card number out, check that the site is enabled and encrypted for online safety. Encryption is a data-scrambling technology that keeps crooks from stealing your personal financial information. Look for icons such as a padlock or unbroken key at the top or bottom of your browser as a sign that encryption is used.

Free Wi-Fi

Our guest Wi-Fi service is provided by a contracted third party. If you choose to use the service to access websites or content provided by third parties or purchase products from third parties, then your personal information may be available to the third-party provider. The way third parties handle and use your personal information related to the use of their services is governed by their policies. Strathmore House Apartments has no responsibility for their policies or third parties’ compliance with them. Our guest wireless system uses local area networks to transmit voice and data communication information; privacy therefore cannot be guaranteed, and Strathmore House Apartments shall not be liable to you for any lack of privacy you experience while using the service. Whilst we take reasonable, appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the internet can ever be totally guaranteed secure. Consequently, please be aware that we cannot guarantee the complete security of any personal data that you transfer over the internet to us whilst in transit.

Sending such information is entirely at your own risk. We advise that you follow general internet security guidelines:

  • Always log out and close the website browser when you complete an online session, especially if you are using a computer or terminal in a public location
  • Keep your online account passwords private
  • When creating a password, use at least 8 characters. A combination of letters and numbers is best. Dictionary words, your name, email address or other personal data that can be easily obtained are best avoided for passwords
  • Avoid using the same password for multiple online accounts


We would like to send you information about the New Continental Group (The Dock, The Mission, Strathmore House Apartments, Club Continental, Steve’s Brasserie and KUKU) products and services, which we believe may be of interest to you. If you have consented to receive our marketing, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted, you can unsubscribe by any of the following methods:

  • Selecting the UNSUBSCRIBE link included in our email promotions
  • Contacting Strathmore House Apartments at including: Data Protection Enquiries & Concerns in the subject header
  • Contacting Strathmore House Apartments on +44 (0) 1752 276797 asking to speak with the person responsible for Data Protection Enquiries & Concerns

Business Transfer

In the event that our business is transferred, sold or integrated with another business, your details may be disclosed to our advisors and any prospective purchaser’s advisors and may be passed to the new owners of the business.

Accessing and amending your personal information

You have a right to access a copy of the information which we hold about you. If you would like to do this, please contact us via:

TEL: +44 (0) 1752 276797

Or you can write to the following address:

Data Protection Enquiries & Concerns
Strathmore House Apartments
C/O New Continental Hotel
Millbay Road

Please note, we do reserve the right to make a small charge for these requests as per the terms of the Data Protection Act.


This is the term used for the practice of tricking someone into giving confidential information. Examples include falsely claiming to be a legitimate company when sending an email to a user, in an attempt to get the user to send private information that will be used for identity theft and fraud. We will never ask you to confirm any credit or debit card details via email. If you receive an email claiming to be from Strathmore House Apartments asking you to do so, please ignore it and do not respond.

You can contact Strathmore House Apartments, details above, to report it or if you are unsure.

Links to other websites

This privacy policy applies solely to information collected by the Strathmore House Apartments. Our websites may contain links to external sites, operated by other owners and third parties, over which we have no control. For this reason, we encourage our visitors to be aware when they leave our website and to read the privacy statements applicable on other sites they may visit. Any access to such other sites or pages is therefore entirely at your own risk. We are not responsible for the data protection policies (including personal data protection and cookies), content or security of any third party websites linked to or from group websites.

Changes to our privacy policy

Our privacy policy is regularly renewed. Following any changes, the new version of the policy will be uploaded to the website and the old version removed. Please check back frequently to see any updates.

Have a question?

All other questions on our use of your personal data should be directed as follows:

Data Protection Enquiries & Concerns:

Your privacy means everything to us and we will always strive to ensure your safety at all times. Our staff who handle your personal information do so with a high sense of responsibility and are all trained to the highest standard and regularly spot checked to ensure our independent, family owned hotel is always putting you first.